| When P = $12, R = ($12)(1) = $12. When P = $10, R = ($10)(2) = $20. Thus, the price decrease results in an $8 increase in total revenue, so demand is elastic over this range of prices.
| When P = $4, R = ($4)(5) = $20. When P = $2, R = ($2)(6) = $12. Thus, the price decrease results in an $8 decrease total revenue, so demand is inelastic over this range of prices.
| Total revenue is maximized at the point where demand is unitary elastic. We also know that marginal revenue is zero at this point. For a linear demand curve, marginal revenue lies halfway between the demand curve and the vertical axis. In this case, marginal revenue is a line starting at a price of $14 and intersecting the quantity axis at a value of Q = 3.5. Thus, marginal revenue is 0 at 3.5 units, which corresponds to a price of $7 as shown below
% ΔQxy /5=2
quantity demanded of good X will decrease by 10 percent if the price of good X increases by 5 percent.
Use the cross-price elasticity of demand formula to write % ΔQ/10=-6 demand for X will decrease by 60 percent if the price of good Y increases by 10 percent.